Gain a Marketing Edge with Nexion Travel Group’s
Business-to-Consumer Magazine, Escape, and Engagement Campaign

This issue’s featured theme:  Luxury with Culinary & Wine Focus

Nexion Travel Group is pleased to bring you the second edition of its business-to-consumer (B2C) magazine and marketing campaign for 2019, available exclusively to U.S. Nexion Travel Group members who are part of the Engagement program. This integrated print Luxury with Culinary & Wine Focus-themed consumer campaign will allow you to share inspiring ways for your clients to partake in an unforgettable deluxe vacation.

Following the success of Escape magazine’s past issues, it’s time for Nexion Travel Group’s Luxury with Culinary & Wine Focus edition of this exclusive direct mail piece. Escape magazine is a National Geographic-like, full-color MAGAZINE with original, themed content that members who opt into Engagement and the campaign can send to their clients.

This beautiful, printed magazine also offers matching digital marketing materials that you can use to promote your services as a travel professional. Below are the four editions of Escape in 2019, and themes will be:

  • Experience the Americas – in home April 30
  • Luxury Culinary & Wine Focus – in home July 16
  • Vacation on Ice: Alaska, Iceland, Antarctica, Expedition Ships, Fjords/Glaciers, Ski vacations – in home September 16
  • Ultimate Summer & Family Vacations – in home December 4

Don’t miss out on this complimentary marketing opportunity to shine in front of your clients.

Remember that to do so you must be part of the Engagement program through Travel Leaders Network to participate in Escape magazine.
Make sure you order to the Nexion Escape magazine campaign between June 3 – June 14, 2019 through Agent Universe>Engagement Order Site.

Suppliers participating: AmaWaterways, Avalon Waterways, Celebrity Cruises, Crystal Cruises, Cunard Line, GOGO Vacations, Palace Resorts, Oceania Cruises, Regent Seven Seas, Silversea Cruises and Travel Impressions.

IMPORTANT:  Don’t wait until the last moment to order. We are only allotted a certain quantity of magazines based on supplier funding, and once that quantity is gone, we won’t be able to add more.

Once you order, be sure to check your Head of Household listings for your clients who will receive this magazine. In order to ensure your mailing is being sent to the Head of Household, follow these steps:

1. Pull client profile via Client > Client List > Enter Last Name > Search
2. Select Client
3. Make sure the check box is checked next to who you want to be Head of Household
(People within a household are loaded alphabetically in AgentMate, so checking this now will ensure you have the magazine going to the parents, as well as future mailings going to the actual head of household.)

INCLUDED IN THE LUXURY WITH CULINARY & WINE FOCUS B2C MAGAZINE AND DIGITAL CAMPAIGN:

  • 48-page Escape magazine with a Luxury with Culinary & Wine Focus theme and branded with your agency’s contact information and call to action
    • Will land in your clients’ mailboxes in July 16
    • Available in both print and digital format; we will provide up to 50 pieces FREE
    • Personalized letter from you to your clients
    • Original articles on Luxury with Culinary & Wine Focus topics
    • Nexion Travel Group supplier partner advertorials with AMAZING OFFERS
  • Digital suite of components
    • Luxury with Culinary & Wine Focus-themed banner ads automatically promoted on agent-level websites with Passport Online
    • Luxury with Culinary & Wine Focus curated blog posts automatically served up on agent-level websites with Passport Online
    • Luxury with Culinary & Wine Focus social media posted automatically to your Facebook Business Page and Twitter through Nexion Travel Group’s ESP social media resource center
    • Luxury with Culinary & Wine Focus promotional email automatically sent to your clients through Travel Leaders Network’s e-engagement marketing platform
    • Luxury with Culinary & Wine Focus customizable email loaded into Nexion Travel Group’s exclusive OnTarget email marketing tool (self-send option vs. e-engagement)
    • All digital assets available to agents via a comprehensive marketing toolkit for ad-hoc marketing purposes
    • Nexion Travel Group will also provide you with a marketing calendar and call script, so you can coordinate your outbound calls to your clients. This will make it easier than ever for you to sell Luxury with Culinary & Wine Focus to your clients!

NOTE: Nexion Travel Group is not a consumer brand, and all consumer-directed pieces of this campaign will display the Independent Travel Advisor contact information only.

 

MEMBER TESTIMONIALS FROM PAST CAMPAIGNS:

“Right after the Holiday mailing, I received a call from a client who wanted to take the family away for the Christmas holiday. Six adults for seven days at a great, all-inclusive in Cancun. That turned into a $15,000 booking and some very satisfied clients.” – Member Kate DeLosso, CTC

“Within three days of receiving the Holiday Getaways magazine, I had several clients contact me. One wanted to book four cabins for a family cruise. The other two clients were ones I hadn’t heard from in a while, and they remarked how beautiful the magazine was and said they would like to book travel with me next time they plan a trip. I really feel that this type of mailing keeps me looking professional and top of mind with my clients. I also love that you provide blog and social posts to go with the magazine. It’s such a timesaver when it comes to posting and marketing.” – Member Melody Moser

“Participating in these mailings is the best way to keep my name and agency in front of my clients. They don’t always contact me for a specific offer, but it reminds them that I am always here working on their behalf. I did get a call from one client who received the magazine and shared with a friend, who booked an Alaska cruise. So satisfied customers and now a new customer!” – Member and Circle of Excellence recipient Becky Jones

“I got a large family booking on a cruise from the holiday getaways campaign. They are grandparents and clients of mine who hadn’t traveled in a few years. They decided after reading the magazine to book a multi-generational cruise for Christmas. Fortunately I was able to bring them all together for Christmas. In addition, now the adult children have booked a Mexico trip for themselves and their children, and another family has requested pricing to go with them this summer. So, it was a chain reaction all from sending the campaign to the grandparents, who are my original clients. Now I have a whole new generation of clients.” – Member Patti Rossetti

“Thank goodness I signed up for the Nexion Holiday promo! IT WORKED! This beautiful marketing piece has driven a ton of new business for both this holiday season and next. It did a great job letting people know that it wasn’t quite too late yet to book for this season, and that it is the perfect time to get ahead of 2018. So far we landed a group with over $60,000 in revenue confirmed, a group with potential revenue of $52,000 for next year and about another $50,000 in new FIT and cruise business. I am so grateful that Nexion produced such a wonderful marketing piece.” – Member and Circle of Excellence recipient Danny Genung