Gain a Marketing Edge with Nexion Travel Group’s
Business-to-Consumer Magazine, Escape, and Engagement Campaign

This issue’s featured theme:  The Great Outdoors

Nexion Travel Group is pleased to bring you the third edition of its business-to-consumer (B2C) magazine and marketing campaign for 2022. The print edition and digital components are available to U.S. Nexion Travel Group members who are part of the Engagement program, and Nexion Travel Group-Canada members have access to the digital campaign components.

This integrated The Great Outdoors-themed consumer campaign will allow you to share inspiring ways for your clients to discover the best great outdoor experiences, in an unforgettable trip that will create memories of a lifetime, with your agency and Nexion Travel Group’s preferred partners.

Following the success of Escape magazine’s past issues, it’s time for Nexion Travel Group’s The Great Outdoors edition of this exclusive direct mail piece. Escape magazine is a National Geographic-like, full-color MAGAZINE with original, themed content that members who opt into Engagement and the campaign can send to their clients.

This beautiful, printed magazine also offers matching digital marketing materials that you can use to promote your services as a travel professional. Below are the dates to order your Escape 2022 free pieces.

  • The Great Outdoors – in-home September 15
  • Family/Fun & Sun Travel – in-home December 7

Don’t miss out on this complimentary marketing opportunity to shine in front of your clients.

Remember that to do so you must be part of the Engagement program through Travel Leaders Network to participate in Escape magazine.

All Nexion Travel Group advisors who are enrolled in Engagement can go to the Engagement Order Site via logging into Agent Universe to place their order. Order window for this edition of Escape magazine is August 9 – 16.

Suppliers participating: Celebrity Cruises, Royal Caribbean International, Princess Cruises, Holland America Line, Hurtigruten Expeditions, Norwegian Cruise Line, National Geographic Expeditions and Sandals.

IMPORTANT:  Don’t wait until the last moment to order. We are only allotted a certain quantity of magazines based on supplier funding, and once that quantity is gone, we won’t be able to add more.

INCLUDED IN THE GREAT OUTDOORS B2C MAGAZINE AND DIGITAL CAMPAIGN:

  • 32-page Escape magazine with a The Great Outdoors theme and branded with your agency’s contact information and call to action
    • Will land in your clients’ mailboxes on/around September 15
    • Available in both print and digital format; we will provide up to 50 FREE pieces
    • Personalized letter from you to your clients
    • Original articles on A Legacy of Exploration, an interview with National Geographic Expeditions experts, Deep Dive on Curacao, and Take a Wander through the Wild Side.
    • Nexion Travel Group supplier partner advertorials with carefully-curated content
  • Digital suite of components
    • The Great Outdoors-themed banner ads automatically promoted on agent-level websites with Leaders Edge agent-level websites
    • The Great Outdoors curated blog posts automatically served up on agent-level websites with Leaders Edge agent-level websites
    • The Great Outdoors social media posted automatically to your Facebook Business Page and Twitter through Nexion Travel Group’s ESP social media resource center
    • The Great Outdoors promotional email automatically sent to your clients on your behalf through Nexion Travel Group’s CRM marketing platform
    • The Great Outdoors customizable email loaded into Nexion Travel Group’s exclusive OnTarget email marketing tool (self-send option vs. automatically)
    • All digital assets are available to travel advisors via a comprehensive marketing toolkit for ad-hoc marketing purposes
    • Nexion Travel Group will also provide you with a marketing calendar and call script, so you can coordinate your outbound calls to your clients. This will make it easier than ever for you to sell The Great Outdoors to your clients!

NOTE: Nexion Travel Group is not a consumer brand, and all consumer-directed pieces of this campaign will display the Independent Travel Advisor contact information only.

 

MEMBER TESTIMONIALS FROM PAST CAMPAIGNS:

“Right after the Holiday mailing, I received a call from a client who wanted to take the family away for the Christmas holiday. Six adults for seven days at a great, all-inclusive in Cancun. That turned into a $15,000 booking and some very satisfied clients.” – Member Kate DeLosso, CTC

“Within three days of receiving the Holiday Getaways magazine, I had several clients contact me. One wanted to book four cabins for a family cruise. The other two clients were ones I hadn’t heard from in a while, and they remarked how beautiful the magazine was and said they would like to book travel with me next time they plan a trip. I really feel that this type of mailing keeps me looking professional and top of mind with my clients. I also love that you provide blog and social posts to go with the magazine. It’s such a timesaver when it comes to posting and marketing.” – Member Melody Moser

“Participating in these mailings is the best way to keep my name and agency in front of my clients. They don’t always contact me for a specific offer, but it reminds them that I am always here working on their behalf. I did get a call from one client who received the magazine and shared with a friend, who booked an Alaska cruise. So satisfied customers and now a new customer!” – Member and Circle of Excellence recipient Becky Jones

“I got a large family booking on a cruise from the holiday getaways campaign. They are grandparents and clients of mine who hadn’t traveled in a few years. They decided after reading the magazine to book a multi-generational cruise for Christmas. Fortunately I was able to bring them all together for Christmas. In addition, now the adult children have booked a Mexico trip for themselves and their children, and another family has requested pricing to go with them this summer. So, it was a chain reaction all from sending the campaign to the grandparents, who are my original clients. Now I have a whole new generation of clients.” – Member Patti Rossetti

“Thank goodness I signed up for the Nexion Holiday promo! IT WORKED! This beautiful marketing piece has driven a ton of new business for both this holiday season and next. It did a great job letting people know that it wasn’t quite too late yet to book for this season, and that it is the perfect time to get ahead of 2018. So far we landed a group with over $60,000 in revenue confirmed, a group with potential revenue of $52,000 for next year and about another $50,000 in new FIT and cruise business. I am so grateful that Nexion produced such a wonderful marketing piece.” – Member and Circle of Excellence recipient Danny Genung