Wave season was born out of the recognition that a large percentage of clients book their sailings in the early months of the year.
The combination of a new year with an empty calendar and, for most of us, chilly winter weather gets travelers thinking about sunny island getaways and the vacations to come. So, bookings take off.
To capitalize on this cruise-booking state of mind, cruise lines and travel agents offer extra incentives — typically free perks and reduced cruise fares — in the hopes that the promotions will be the final push travelers need to book those cruises.
Nexion Tips for You!
Wave Season not only offers hot fares, but extra perks such as: onboard credits, prepaid gratuities, special dining packages, shore excursions.
The cruise industry’s Wave Season, which is happening now through March, is generally when cruise lines offer up many enticing promotions to consumers to help fill the ships. This is also when many cruise lines release new deployments, making this prime booking time for groups as well.
Wave Season is also a busy booking period, as your customers take this time to look at future travel plans and fill up their vacation calendars. And of course, the cold, winter months bring thoughts of warm and sunny locations! So, you want to make sure you jump on these opportunities – it’s a great time for you go out there and grab new bookings or perhaps work on landing a first-time cruiser booking.
So, how can YOU make the most of this Wave Season?
1. Know what your go-to suppliers are offering. Know the promotions and offers that are in place for Nexion Travel Group’s preferred supplier partners by checking myNexion>Inventory>Search Promotions daily and checking the Supplier Offers email sent on Tuesdays. In addition, watch for the Wave Season microsite/toolkit that we’ll be releasing very soon. These are your tools to offer your customers reduced deposits, upgrades, and in some cases, onboard credits. NOTE: Pay close attention to booking windows and terms and conditions of these promotions.
2. Book groups! This is also the perfect time to start working on groups. Many itineraries are already announced for 2020, and the early bird gets the worm. Use your network to go after your repeat or new group business. Don’t forget to explore pre- or post-packaging with our preferred shore excursion vendors.
3. Tap into the thousands of cruise groups through Nexion and Travel Leaders Network. For your “onesie/twosie” customers, do not forget about Nexion Cruise Block Space (access through myNexion>Inventory>Search All Cruise Inventory) or the groups offered through Travel Leaders Network. Our groups, which offer guaranteed amenities or specialized events, are here for YOU to use and market to your clients.
4. Get paid for your bookings. You’ve worked hard for your commissions, so always post your bookings into the Create Reservation tool. This helps ensure you get your supplier confirmations in a timely manner.
5. Tap into your Nexion network. Need to bounce an idea? Use your fellow Nexion Travel Group colleagues through NexionTown, contact the Nexion Cruise department or (if possible) set up some time with your local Business Development Manager with your top cruise vendors and have a brainstorming session.
Signature Savings Event : Up to $500 SBC, Complimentary Upgrade, Reduced Deposits & More
Sometimes it’s challenging to sell cruises when negative news surrounding ocean cruising (like Noro Virus) happens, and you’re likely to have a few clients who are reluctant to cruise. As an industry, it’s important to all of us to educate our clients so they can make informed decisions. The cruise lines rely on us to deliver first-time cruisers – and the better we do on this, the less suppliers will rely on direct sales to consumers.
Here are just a few reasons you can give non-cruisers to catch the wave:
• Value. Look at everything included in your cruise – transportation, accommodation, meals (galore!), onboard activities and most entertainment. On some luxury lines, alcohol, tips and shore excursions are included.
• Togetherness – or not. It’s your choice if your group wants to hang out together or pursue individual interests. Cruises have special programs and activities for little ones to adults, so there’s something for everyone.
• Convenience. You unpack once; the ship carries you to your destinations.
• Get paid for your bookings. There’s plenty to do – or not. Cruises offer tons of activities – from wine tastings to cooking classes, rock climbing to speaker series. Or, you can lounge on a deck chair or hang out in the pool, without a worry in the world.